Trademarks, Brands, Patents, Designs, Made in Italy, Copyrights, Competition Law, Contracts and Enforcement

07 gennaio 2008

The whole and the parts


The statement "the whole can be greater than the sum of its parts" represents the fundamental principle of the Gesthaltung theory and it was introduced for the first time by M. WERTHEIMER in 1924. Professor Sandri, in his latest work on the perception of the trade mark (Percepire il marchio: dalla identità del segno alla confondibilità) deserved an entire chapter of the book on the application of the principle to the construction of the identity of the mark and its legal consequences in this area.

It comes to our attention now, with the greatest surprise, that the principle applies also to the Tec transfer field. We would like indeed to quote from TTT (Transfer Technology Tactics) blog the following:With proper synergy "the whole can be greater than the sum of its parts." In the world of tech transfer, a growing number of institutions are creating valuable “IP bundles” out of related technologies which, as separate "parts," have limited commercial appeal.

Virtually every tech transfer office has them -- the stacks of "orphaned" inventions and incremental technology improvements that remain untapped and unlicensed. In fact, at least 70% of university patents never find a commercial home. Unlocking even a portion of that potential can bring your TTO millions in new licensing revenues, generate a load of goodwill from researchers, and bring society the benefit of these innovations. That's where IP bundling comes in. Package related IP together - from within your institution and even across institutions - to create a marketable "whole" with newfound attractiveness to corporations and investors. But putting those bundles together successfully is tricky and introduces a host of unfamiliar challenges you'll need to address.”

The WERTHEIMER’s message is still valid, but the problem is how to take advantage from it.

Nessun commento: